writing portfolio by andy attiliis

| if a picture is worth a thousand words, then words enhanced by an image are worth far more | that makes the essence of quick communications a strong headline / key visual combo | so if you’re willing to imagine finished concepts from copy supported by a thumbnail sketch, the creation of your message will be an incredibly efficient and imaginative process | and for those who see value in creating a bigger brand, this way of working will help further marketing results right from the start | additional advantages that can be realized from this time-tested copy writing approach include:

—proper degree of creative license can be quickly established |

—potential branding challenges are easily identified and addressed |

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—many solutions can be explored |

—client input can be applied at a stage that maximizes its value |

—concepts can be judged on ability to perform before cosmetics are applied |

—ability to meaningfully test creative solutions is optimized |

—key copy points are accurately identified and prioritized |

—development of line-item quotes is facilitated |