"Imagine my surprise when Attiliis –a new designer for our agency– recommended we stick with the look created by our previous designer. This was definitely an unusual and unexpected recommendation. One that inevitably strengthened our brand while making the entire job easier, faster and more economical. Further, as we developed and updated additional messages, he's been able to keep our entire family of Saving Fitness communications on a consistent course for many years. The happy results have included compliments, new audiences and increased response.
______So when I heard about his training, deciding to take it was a no-brainer. In class I realized that Andy teaches what he practices. There he explained in great detail the whys and why-nots of decisions we'd been making for quite awhile. For example, I learned exactly why he intently considers an existing effort before recommending new creative. If the original graphics work, it follows that branding momentum has begun. To throw it away for no good reason would undermine the client's best interest. Most of all, I've discovered how it's possible to further the creative aspects of messaging for the very long term. Since Andy took over those first designs, we have seen the proof again and again– that the commonsense logic of Andy's methodology really works."
______Barbara Schrader, Senior Editor / Information Specialist
______Employee Benefits Security Administration
______U.S. Department of Labor

______more

"I've gone to Andy for both illustration and design services. His approach is the same in both situations. He consistently begins each proposal by specifying that we will first receive thumbnails to show concept, content and composition. In this way, our creative process has always gotten off to a good start. I have also attended his course and would recommend it to anyone who wants a working knowledge of the creative functions needed to develop a successful brand."
______Bill Evans, President / Creative Director
______Evans Design

"During my first meeting with Andy he said that our brand was powerful and should not be changed. That there was plenty of room within the graphic standards guidelines for our annual reports to be compelling each and every year without losing a penny's worth of identity. In 1993 we settled on a layout in which the page designs have stayed the same while the cover and section graphic's images change. So far, we've done 10 issues, each of which has enjoyed recognition and praise."
______Jim Rechnitzer, Research Analyst
______Office of Workers' Compensation Programs
______U.S. Department of Labor

"Andy Attiliis was right there with me at the ground floor of my business. I wanted an ad, brochure, logo, business card and stationary that would last at least 10 years. His reaction, 'tall order but very feasible...so long as we both come to understand your messaging goals and and how they can best be reached'.
______So with my input fully understood, he got to work. Once we were in agreement about what the creative should accomplish, his eye never strayed from the ball. Even when I threw an unexpected curve that would rock most boats, his solution satisfied my concern while keeping our original creative direction strong and on course. Sixteen years later, I am still using and thriving on the branding he created way back when. Attillis is a master of his craft– an expert at achieving effective long term communications that have helped make me a recognized member of my profession."
______Timothy Conover, Corporate Entertainer
______Trade Secrets

"Andy, I really appreciate the fine work you did on our illustration project. Your efforts designing and illustrating the complicated drug approval process was seemingly handled with ease. At the job origination stage, I was especially impressed by your prepared list describing the content of each step. This was key to helping everyone understand how the finished product would look. Such a clear picture also ensured constructive input and the ability to stay within our budget. I know our readers will be interested and very well informed."
______Zeb Rogerson, Art Director
______Food and Drug Administration

"We were doing an ad that promoted the readership demographics and benefits of advertising in The Washington Post, directed to a national audience. An important part of the assignment was to strongly position both the Post and the Washington market. We were working with an in-house team that wanted to see multiple executions in order to help them determine direction. It took more than 20 different thumbnail layouts to settle on one winning concept. That's why knowledge of the creative process–and how to cost-effectively cut to the chase–is so important. Imagine the cost if, instead of providing roughs, Andy had done finished designs and I had done finished copy multiplied twenty-fold."
______Elizabeth Naab, President / Creative Director
______Naab & Company