| brand recognition must be far stronger than what’s delivered by a logo to get ever growing results | that's the first subject andy addresses in every consultation | next, he'll zero in on how the recognition of your present or future brand might be enhanced | what happens next will depend on your unique situation | the topics you could discuss include the following:

—gauging the right creative license for your organization |

—creative consideration |

—differentiating between branding done for the Fortune 100 and what will be most productive for the rest of us |

—brand maintenance through graphic consistency |

—the importance of keeping a Graphic Standards Brief |

—establishing a relationship with a steadfast image provider |