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| this big picture set is just one of the many training aids used in attiliis's class | it is a 3 part exhibit that differentiates the most common approaches taken by organizations to develop their messages and branding | most importantly, it demonstrates why the vast majority of us should not mimic creative strategies used by Fortune 100 companies | and why to try will sabotage any hope of building worthwhile long term recognition |
______| further, this display shows how we can be most effective by keeping things simple | for decades to come, such insight will protect established creative direction and preserve branding momentum | once you understand the big picture's lessons, you'll always want it handy to help face your next communication challenge |
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