branding, design, illustration and writing by andy attiliis

| it takes a lot of hats to develop communications that get results | few pros have worn them all | the benefits to be enjoyed by those who learn enough to guide all the creative functions include:

—branding recognition that's at least 10 times more memorable than average |

—the ability to create, present and develop communications concepts |

—huge savings on the development and maintenance of creative messages |

—highly productive long term results for branded messages that stay on course |

—the means to efficiently test the relative potential of your creative efforts |

—insight to correctly judge the limits of creative license in different situations |

—the rationales needed to amicably preserve brand concept and momentum |

| branding recognition that's at least 10 times more memorable than the average effort | how can that be possible? by keeping much more than your logo consistent –let's say the entire look of an ad– memory of your message will continually grow stronger with each repeated impression | add a postcard or Home page that looks the same and recognition increases even more and so on | as for the flexibility to accommodate updates –and outright changes– this methodology is especially valuable | but that's for the class to teach |

| the ability to create, present and develop communication concepts | when it comes to creative thinking, the steps to conceiving original ideas are explained in great detail | in addition, you will find how easy it is to render and present a thumbnail that communicates your concept precisely | then there's a tool for combining words in a manner that guarantees your headlines and concepts will be more memorable | not to mention help that will keep great design and typographical principles in the forefront of your mind |

| huge savings on the development and maintenance of creative messages | anyone who's ever paid for upkeep on a house knows how important it is to do things right the first time | for example, composite windows and brick construction, are great solutions because they rarely need replacement or maintenance | that's also true of a clearly branded message stream that communicates well while fulfilling a broad range of needs | imagine the savings and positive impact on recognition to be gained over the long run |

| highly productive long term results for branded messages that stay on course | what a wonderful equation– more for less | while it's not for those great big boys who must constantly maintain a high level of excitement to compete, it sure can work best for the rest of us | with a minimum of fine tuning only when needed, steadfast messaging will ultimately translate into the most productive solution |

| the means to efficiently test the relative potential of your creative efforts | you'll be given the how-to survey tools and know-how to effectively compare the message quality of basic concepts that you and / or your co-workers are bound to create |

| insight to correctly judge the limits of creative license in different situations | is there a way to guage degree of creative license that should be used when developing a message? after all, if you take andy's advice, this is a decision you'll have to live with for a long time | in class you will hear the parameters he has been using for years |

| the rationales needed to amicably preserve brand concept and momentum | andy's class will show that as each creative function is completed, logical reasoning is recorded– in both the work and your mind | so when the process is finished, you will have specific reasons for every step that was taken | remember them well | because these are the rationales that will best protect your efforts from the criticisms that are always par for any creative course |

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