branding, design, illustration and writing by andy attiliis

| pictured here are just a few of the tools and exhibits provided to support this training | they ensure you will understand each step of the methodology both in class and on the job |
______| for each trainee to own and take home is a full course notebook / cd set containing all of the materials presented in class | to make sure you feel extra confident upon completing the course, free post-training consultation is also included |

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______survey tools for evaluating first-phase thumbnail concepts and graphic design approaches before substantial investments have been made in the execution of a concept;
______an example of a graphic standards brief with guidance that will help facilitate an ongoing working record of all creative developments;
______thumbnail examples and explanations that will enhance your ability and confidence to render and present a concept;
______a typograhy quiz that makes short work of understanding what constitutes readable and effective type selection;
______exercises that will determine your understanding of the creative functions and ability to use them successfully;
______sample estimating forms to identify relevant cost categories for specific creative functions as they apply to an upcoming project;
______and
______at least 30 minutes of post-training telephone consultation to help clarify and answer questions about any aspect of the course you like | if you also like, this time can be taken in increments as small as 5 minutes |

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| because any message is vulnerable to occasional content changes, maintaining established consistencies in the face of new inspiration can be very difficult | without step-by-step guidance to stay on track, it is easy to confuse or even lose an audience just about to perform your desired action | that's why the following tools, exhibits and follow-up consultations are included:
______a visual sequence that demonstrates the value of good graphic design– how it works to communicate most effectively while realizing all the advantages of brand memorability;
______a style guide and sampler that shows how a unique image style can increase visual recognition by at least 1000%;
______a fail-safe reminder– this big picture series works like a checklist to keep your creative approach and branding momentum on course and up to speed for the long term;

______a guide to using over 2,000 cliches and sayings to inspire
concepts –in the form of headlines supported by key visuals– that are far more memorable than ideas conceived without guidance and pertinent stimulation;