branding, design, illustration and writing by andy attiliis

| since the emergence of desktop publishing, more kinds of professionals are finding themselves involved in messaging than ever before | far more than just those in pursuit of creative and marketing careers | whether it is to provide an opinion about ad copy, participate in a design decision or completely develop a communication for mass consumption, the range of job titles that can benefit from this offering has become huge |
______| the know-how to create and clearly present ideas enhances job perfomance | learning such skills is key to getting ahead for everyone on the corporate ladder– maybe the entire planet | because understanding branding best enables us to deliver our company's promises in a memorable way |

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| in order to ensure exceptional comprehension from an audience that includes everyone from the CEO to a junior staff member, andy's training is extremely detailed | some of the specific individuals and situations that his class will help are:
______leaders who need more knowledge about branding to feel confident in the creative direction of their communications;
______creative directors who want to know how they can increase the visual impact of a brand;
______continuing education students who want to enhance their professional value by acquiring the expertise needed to manage development of a promotional project;
______ad agency clients who want to know, once and for all, what creative pros are talking about when they say things like, "the brand is being jeopardized, or we're losing message impact when the ad space is so cluttered";
______owners of both small and large businesses who spearhead their own communications and see the need to brand their communicative efforts;
______ad agency pros who can envision the amazing marketing results and breakthrough creative that could be achieved by providing this training for their clients;
______all who say they aren't creative, but inwardly know they have good ideas (just not the know-how to complete their concepts in a way that can be fully understood by others);
______art directors who are desparate for the insight and rationales necessary to bring visual consistency to all of a brand's messaging materials, including the Web site;
______association executives who require recognizeable consistency that also allows for the flexibility to reawaken member interest every year;

______everyone who wants the abilities to create a compelling message and present it successfully;
______company leaders who feel responsible to implement the most efficient results-driven communication efforts possible;
______those who realize that they need more ammunition to support and defend a brand that has not been in place long enough to get results;
______experienced creative department employees and co-workers who want to get on the same page– who understand that enthusiastic agreement and cooperation which supports only one branded creative direction will kick-start, accelerate and maintain the success of their messages;
______government agency leaders seeking to invite objective third-party input capable of unifying co-worker thinking in a manner that will strongly brand their graphic output for years to come;
______consultants asked to accomplish a specific communications challenge that expands to overseeing the entire creative process from the beginning and through all the creative functions including production;
______talented but inexperienced creative teams lacking access to a professional mentor with credentials they can trust;
______marketing directors who, in addition to research and job origination, must also shoulder the responsibility of creative direction;
______project managers with little creative experience who are assigned the job of developing a communications piece from start to finish;
______staff members in any setting who want the abilities necessary to render understandable thumbnails and present them clearly;
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______unresolved creative providers who have never been in a position to witness, much less further development of a highly productive message stream based on and supported by the creative process for communications for branding |

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